About Us
Meet the team behind C3 Performance Systems
We help healthcare practices build accountable teams within 90 days that do the right work, the right way — without over-reliance on the boss or being micromanaged.
Using our proven C3 Framework™ — Coach, Command, Create — we give practice owners the structure and tools to step back from daily chaos while maintaining high standards and exceptional patient care.
Greg Alston
Co-Founder & Principal
Greg Alston is a veteran healthcare practice owner who lived the reality of owner burnout firsthand. After years of being the safety net for every missed task, unresolved conflict, and operational gap, he developed the C3 Framework™ — a proven system for transferring ownership from the owner to the team. Greg’s straightforward, no-nonsense approach helps practice owners replace chaos with clarity, giving them the freedom to lead without carrying the weight of every daily decision. He is passionate about helping healthcare professionals rediscover the joy of practice ownership through accountable, self-managing teams.
Valerie Alston
Co-Founder & Principal
Valerie Alston co-founded C3 Performance Systems with a deep commitment to helping healthcare practices build healthier workplace cultures. With extensive experience in practice operations and team development, she specializes in translating the C3 Framework™ into practical, day-to-day systems that reduce owner dependency and elevate team performance. Valerie works hands-on with practice owners to implement role clarity, behavior standards, and coaching routines that make good performance repeatable — without micromanagement. Her mission is simple: help practice owners build teams they can trust, so they can focus on what matters most — patient care.
Ready to Transform Your Practice?
Schedule a discovery call with Greg or Valerie to learn how the C3 Framework can work for you.